Marketing Your Home
Here's what it will take to attract potential buyers for your home:
The process begins with getting to know you and your home. In an initial meeting, before you ever commit to hiring a Weichert Sales Associate, he or she will take exterior and interior photos, measure each room, and assess your home's key features. The Associate will also ask about any improvements you may have made over the years and listen to whatever concerns you may have.
#1 The Weichert Difference to Selling your Home.
When you receive your complimentary marketing presentation from a Weichert Sales Associate, it will be customized for your particular home. Wait until you see all we'll do to attract buyers to your home. Our trusted name and well-known yellow signs are just the beginning. We'll also reach out through advertising, direct mail and neighborhood calling, not to mention our unique use of the Internet described below.
#2: Online Strategy
When you list with us, we make certain that the right buyers can readily find your
listing on the Internet, where 92% of all buyers are searching. Our unique "Quick Connect" service links buyers who express interest in your home directly with a Sales Associate who can supply more details and quickly set up an appointment to show your home. What's more, we'll automatically notify everyone whose search criteria match your home. We'll even give your home additional exposure on other leading sites, including Realtor.com, yahoo real estate, nytimes.com, Trulia.com and Zillow.com.
#3: Strategic Pricing
Unlike other real estate companies that use a Comparative Market Analysis (CMA), we've invented our own exclusive method called the Weichert Price Trend Analysis.
By projecting local trends, it helps us go beyond the CMA in order to suggest a price that reflects your home's true market value.
#4: Open House Program
No other real estate company is as committed to Open Houses. Any Weichert Sales Associate will be happy to tell you about everything that goes into making the most of an Open House – from attracting attention beforehand to providing more assistance to everyone who attends to following up with all interested prospects directly afterward.
Weichert holds more Open Houses than anyone else because we understand how to make them work so well for our clients. More than just an Open House, in fact, our Open House Program is a 3-step process. We've learned that what's done beforehand and after are just as important to selling your home as the Open House itself.
Step one: Use every means to drive customers to attend.
• Online and traditional advertising
• Direct mail and phone calling
• The familiar Weichert signs
Step two: Don't just "show" the home, conduct tours.
• Explain your home's benefits using detailed highlight sheets
• Emphasize its affordability by presenting several mortgage options
Step three: Follow up
• Contact every visitor who signed your guest registry
• Usually with a phone call within 24 hours
Every Weichert Sales Associate works closely with a WEICHERT® REALTORS –
Regional Properties mortgage broker who is a financial expert. He or she makes sure we highlight your home's affordability, then works to qualify buyers and to provide them with the financing they need to purchase your home.
#6: Neighborhood Specialists
Weichert Sales Associates are the best and most thoroughly trained in the industry. They will use their thorough knowledge of your neighborhood to bring your home to the attention of the people most likely to buy your home.
Reaching an agreement
When an offer is made on your house, it probably won't be for your full asking price, so you may want to counter that offer. That's where the negotiating skills of your Sales Associate will come in. Rest assured that Weichert Sales Associates are well qualified to negotiate on your behalf with your best interests in mind.
If the buyer counters your counteroffer, you'll need help to frame your next move. Rather than just going back and forth on price, introducing another issue can be a winner for you. For instance, your Weichert Sales Associate may suggest to the buyer that while your price is firm, you will agree to leave behind major appliances that the buyer would otherwise have to purchase out-of-pocket.
Your Weichert Sales Associate can negotiate favorable terms for you as well. A flexible or delayed closing date, for example, can give you the time you need to purchase another home. Conversely, an early closing date can have real financial benefit if you've already purchased another home and need to close quickly to avoid carrying two mortgages.
When you receive an offer, and especially if you receive more than one, you should consider how "solid" the offer is. Your Weichert Sales Associate can help you assess offers by weighing such crucial factors as whether the buyer has a mortgage pre-approval, how much they're putting down, whether they have a home to sell first, and so on.
Sometimes the most emotionally charged negotiating follows the various home inspections that come after the contract is signed. "Who pays for what" is strictly a matter of negotiation, and your Weichert Sales Associate will help you take a balanced stance that's tough enough to protect the home equity you want to walk away with, yet has enough flexibility to avoid alienating the buyer and jeopardizing the sale itself.