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Weichert Works to Sell Your Home!

Selling your home & understanding what's involved. Start here to get answers about the process of selling your home.


sellers_involved.jpgFrom setting a price to attracting buyers to negotiating an agreement, it's much more involved than merely planting a For Sale sign on your lawn. There are a series of choices, each of which can make a distinct difference in the final outcome.

Whether you're a first-time seller or you have plenty of experience, you're bound to have questions. Here, we've put together some of the most important answers and advice for selling a home. Of course, you can always turn to a knowledgeable and helpful Weichert Sales Associate who specializes in selling homes in your local area.

What comes first?  While the answer to this basic question is as individual as you are, here are some things to consider: 

Generally speaking, under most market conditions, real estate professionals advise listing your present home and shopping for your new home simultaneously. Nonetheless, you should talk to your Sales Associate about your personal situation, so you can consider how fast you need to sell and how long you should expect it to take in current market conditions.

If you have very specific criteria – like location, size, views, age, etc. which could lead to a time-consuming home search – you should consider finding and buying a home first before you sell your existing home. If necessary, your offer to buy a home can be contingent on selling yours. On the other hand, if you sell first, you can make your sale dependent on finding a home to buy.

Seasonality can play a role in deciding when to sell – with spring and fall the most popular seasons to put a home on the market. Your Weichert Sales Associate can help you consider the effect of other factors like interest rates and consumer confidence in the economy.

Preparing to Sell Your Home. Here's how to be certain your home will be its most appealing to a potential buyer.  It's important to have someone take an unbiased look at your home's appeal. A knowledgeable Weichert Sales Associate will offer specific suggestions that let you add to its value without spending a lot of money. Here are some everyone should consider.

Make a great first impression:Preparing your home to impress potential buyers is key!
• Well-cared-for lawn and landscaping
• Seasonal door decoration
• Make all necessary repairs.
• Remove clutter to make your home more spacious. 
• Neat closets
• Organized basement
• Keep things light and bright. 
• Sunny, well-lit rooms look larger
• Fresh paint makes them seem new
• Highlight your home's best features. 
• Arrange your furnishings to spotlight a beautiful view
• Use colors to draw attention to a charming fireplace
• Add special touches to create an inviting atmosphere 
• Fresh flowers
• Scented candles

Offer a Weichert Home Protection Plan – Beyond the cosmetic, this warranty adds appeal by assuring potential buyers that essential utilities and appliances won't present unexpected expenses. To learn more of the details, you can ask your Weichert Sales Associate.

Setting the Right Price Here's a pricing strategy that, because it's sensitive to market trends, is more likely to result in the best selling price. 

Naturally, the location, property size/features, style, age, physical condition, special features, and recent enhancements must all be considered in assessing your home's value. As a starting point, though, your Weichert Sales Associate will thoroughly research comparable homes in your neighborhood and town. Recent sale prices, the current prices of similar homes, and even homes that didn't sell and were taken off the market will all be reviewed for you. 

To analyze the data, Weichert has developed a unique tool called a Price Trend Analysis. It goes beyond the capabilities of a typical Comparative Market Analysis (CMA) by projecting local price trends. With our method, your Sales Associate can factor in the many market influences that impact price – including supply of homes versus demand, how the local economy is fairing, and home appreciation rates – to determine your home's Fair Market Value. 

An attractive initial listing price, based on Fair Market Value, is especially important. As you can see from the chart below, pricing greatly affects the number of buyers your home will attract. And homes almost always gain the most attention when their listings are new to the market. 

Weichert Works to Sell Your Home! Marketing Your Home. Here's what it will take to attract potential buyers for your home: 

The process begins with getting to know you and your home. In an initial meeting, before you ever commit to hiring a Weichert Sales Associate, he or she will take exterior and interior photos, measure each room, and assess your home's key features. The Associate will also ask about any improvements you may have made over the years and listen to whatever concerns you may have.

#1 The Weichert Difference to Selling your Home.  When you receive your complimentary marketing presentation from a Weichert Sales Associate, it will be customized for your particular home. Wait until you see all we'll do to attract buyers to your home. Our trusted name and well-known yellow signs are just the beginning. We'll also reach out through advertising, direct mail and neighborhood calling, not to mention our unique use of the Internet described below. 

#2: Online Strategy When you list with us, we make certain that the right buyers can readily find youronline_strategy.jpg listing on the Internet, where 98% of all buyers are searching. Our unique "Quick Connect" service links buyers who express interest in your home directly with a Sales Associate who can supply more details and quickly set up an appointment to show your home. What's more, we'll automatically notify everyone whose search criteria match your home. We'll even give your home additional exposure on other leading sites, including Realtor.com, yahoo real estate, nytimes.com, Trulia.com and Zillow.com. 

#3: Strategic Pricing  Unlike other real estate companies that use a Comparative Market Analysis (CMA), we've invented our own exclusive method called the Weichert Price Trend Analysis. By projecting local trends, it helps us go beyond the CMA in order to suggest a price that reflects your home's true market value. 

#4: Open House Program No other real estate company is as committed to Open Houses. Any Weichert Sales Associate will be happy to tell you about everything that goes into making the most of an Open House – from attracting attention beforehand to providing more assistance to everyone who attends to following up with all interested prospects directly afterward. 

Weichert holds more Open Houses than anyone else because we understand how to make them work so well for our clients. More than just an Open House, in fact, our Open House Program is a 3-step process. We've learned that what's done beforehand and after are just as important to selling your home as the Open House itself.

Step one: Use every means to drive customers to attend.
• Online and traditional advertising
• Direct mail and phone calling
• The familiar Weichert signs

Step two: Don't just "show" the home, conduct tours.
• Explain your home's benefits using detailed highlight sheets
• Emphasize its affordability by presenting several mortgage options

Step three: Follow up
• Contact every visitor who signed your guest registry
• Usually with a phone call within 24 hours

#5: Teamwork Every Weichert Sales Associate works closely with a WEICHERT® REALTORS –Weichert_teamwork.jpg Regional Properties mortgage broker who is a financial expert. He or she makes sure we highlight your home's affordability, then works to qualify buyers and to provide them with the financing they need to purchase your home. 

#6: Neighborhood Specialists Weichert Sales Associates are the best and most thoroughly trained in the industry. They will use their thorough knowledge of your neighborhood to bring your home to the attention of the people most likely to buy your home. 

Your Buyer! When an offer is made on your house, it probably won't be for your full asking price, so you may want to counter that offer. That's where the negotiating skills of your Sales Associate will come in. Rest assured that Weichert Sales Associates are well qualified to negotiate on your behalf with your best interests in mind.

If the buyer counters your counteroffer, you'll need help to frame your next move. Rather than just going back and forth on price, introducing another issue can be a winner for you. For instance, your Weichert Sales Associate may suggest to the buyer that while your price is firm, you will agree to leave behind major appliances that the buyer would otherwise have to purchase out-of-pocket.

Your Weichert Sales Associate can negotiate favorable terms for you as well. A flexible or delayed closing date, for example, can give you the time you need to purchase another home. Conversely, an early closing date can have real financial benefit if you've already purchased another home and need to close quickly to avoid carrying two mortgages.

When you receive an offer, and especially if you receive more than one, you should consider how "solid" the offer is. Your Weichert Sales Associate can help you assess offers by weighing such crucial factors as whether the buyer has a mortgage pre-approval, how much they're putting down, whether they have a home to sell first, and so on.

Sometimes the most emotionally charged negotiating follows the various home inspections that come after the contract is signed. "Who pays for what" is strictly a matter of negotiation, and your Weichert Sales Associate will help you take a balanced stance that's tough enough to protect the home equity you want to walk away with, yet has enough flexibility to avoid alienating the buyer and jeopardizing the sale itself.